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College, County and Local Business to Hold Free Conference at Montgomery College

Half-Day Conference to Focus on Tips and Techniques for Improving Sales in Today’s Business Environment, Feb. 11

Montgomery College, the Montgomery County Department of Economic Development and local company will hold a free “Data Day” conference at Montgomery County’s newest business incubator, the Germantown Innovation Center, on February 11, 2009. The conference will feature speakers from the fields of marketing, including e-mail and direct mail marketing, and sales.

The conference will take place from 11:30 a.m. to 5 p.m. at the Germantown Innovation Center, located in the Goldenrod Building on the Germantown Campus of Montgomery College. The building address is 20271 Goldenrod Lane in Germantown, Md.

This conference is open to all Montgomery County businesses, but conference participants should be business owners, top executives or sales and marketing managers. You will meet industry experts, practitioners and subject matter experts; explore challenges and problems associated with marketing and membership data quality issues; and learn about best practices for integrating data into direct mail, e-mail, and telemarketing.

The keynote speaker will be Mac McIntosh, a business-to-business sales and marketing consultant. His topic will be: “Driving more leads and sales with database-driven direct marketing: What’s working best in today’s tough business environment and what to avoid.” Other participants will be Dr. Hercules Pinkey, vice president and provost of Montgomery College’s Germantown Campus; John Korpela of Montgomery County Department of Economic Development; Altaf Shaikh, president of; Bhavesh Naik of the Sandler Sales Institute; Parthiv Shah, president of and conference organizer; and Lee Keshishian, president and CEO of Lion and Laurel Marketing Services.

For more information about the Data Day conference and to register, visit  To learn about Montgomery College, visit

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