Montgomery College today joins a growing list of companies and organizations standing with the Stop Hate for Profit coalition by pausing its paid advertising on Facebook for the month of July. The coalition, a group of civil rights organizations including the Anti-Defamation League, the NAACP, and Color of Change, called on businesses to “hit pause on hate” and not advertise on Facebook in July.
As the most diverse community college in the continental United States, Montgomery College, strives to foster understanding, caring, and respect in all of our communications. We believe the Stop Hate for Profit initiative and its urgent call for Facebook to adopt policy changes that will help stem radicalization, intolerance, and hate on the platform, align with Montgomery College’s core values.
“Social justice and inclusion are key principles of how we deliver education and service to our community,” said Michael J. Knapp, chair of the Montgomery College Board of Trustees. “Living and working according to these principles creates an environment where people can achieve their educational and career goals without the intimidation of hate and intolerance.”
Montgomery College has adopted standards of civility that call for courtesy and respect in our communications and interactions as we aspire to be a more welcoming, equitable, inclusive, and culturally competent institution. We address incivility in a polite, courteous, and responsible manner.
Montgomery College traditionally has used paid Facebook advertising to promote student recruitment, engagement with our diverse community, and to encourage participation in Facebook Live events that provide information about access to financial aid, food assistance, and other topics. The College will employ alternate strategies to reach these audiences in July, and will continue to use Facebook in organic (non-paid) posts to engage with students and our community.
“While pausing our Facebook advertising in July will have a minimal financial impact on the company’s revenues, we are joining many companies and organizations, large and small, in fervently urging Facebook to stop the hate on their platform,” said Dr. DeRionne P. Pollard, Montgomery College president. “The decision to curtail some of our marketing prior to the fall semester, at a time when enrollment during the pandemic is uncertain, was a challenging one, but standing up for what we believe, no matter how difficult, is what we must do.”